What Romney Can Learn from Chick-fil-A
Every action has an equal and opposite reaction, especially when it deals with liberals assaulting the first amendment and the conservatives fighting back.
Today, countless Americans went to Chick-fil-A to tell the free speech squashers in liberalville to take a proverbial hike. I rarely go to Chick-fil-A because there isn’t one in my city, but made a special drive with my husband to go for dinner — just to show our appreciation for Chick-fil-A and its employees. The conservative movement on Twitter and other social media outlets brilliantly maneuvered this appreciation day, so much so that media seemed wholly unaware of the barrage of patrons flocking to Chick-fil-A until the lines of cars were personally affecting their mobility.
Many of us on the right have mentioned, and in some cases complained, that Mitt Romney’s campaign doesn’t seem to be able to get its message out or fight back appropriately. I find myself yelling at the television during an ad or an interview, giving Romney instructions on what he should have said or done. While he’s not able to hear me then, there are lessons to be learned from the Chick-fil-A atrocity, and Romney should be able to see them all on his own.
- Don’t get stuck on the details. Chick-fil-A’s CEO wasn’t out arguing why he thought gay marriage was wrong, and didn’t sit through a host of television interviews to explain his position. The details and reasoning are irrelevant. You’re not going to win on the details sometimes. Romney seems to get stuck arguing those details of the issues, rather than doing point #2…
- Allow others to be part of the controversy. We haven’t seen the CIO of Chick-fil-A out on news shows discussing the CEO’s comments. Instead, individuals like Mike Huckabee and Rick Santorum organized their own way to make a statement — today’s appreciation day. All Chick-fil-A was required to do was open its doors and provide employees to place the orders and take the money. In the meantime, the optics of cars in line down the streets (that the government built, of course) outside of Chick-fil-A lets the liberal mayors know that their Constitution-bashing will not stand. We are natural herders, so let us flock to you and be part of the controversy ourselves! Some going today may disagree with the CEO on his marriage stance, but they do not support the heavy hand of government inserting itself into the private sector’s right to do business.
- Say what you mean, and mean what you say. Chick-fil-A’s CEO could have sent a press release changing his statement and making it more palatable for the mayors who criticized him. Instead, he stood behind his words, and then others have provided personal witness to his character and integrity. Don’t back peddle – it only makes you look weak.
- Your product doesn’t have to be exceptional to earn support. Personally, I like Chick-fil-A, but there are those who don’t who are still driving to Chick-fil-A today just to be part of the movement! Wouldn’t it be amazing if people who didn’t like your product bought it anyway? People are doing that today, just to prove a point. And, wouldn’t it be an accomplishment if voters who didn’t necessarily swoon over Romney were to vote for him on election day? They will, if he gives them a compelling reason, especially against our current President. All the customers at the appreciation day today went to Chick-fil-A because of a catalyst that pushed them over the edge. Romney needs to find his catalyst.
- Ignore the lamestream media. The lamestream media didn’t even pick up on the Chick-fil-A story until early afternoon, and some weren’t covering it until even later. But, social media was buzzing! Romney seems to often care too much about the lamestream media’s portrayal of him rather than getting the word out on his own and in a unique way. The media isn’t going to support Romney either way, so he should accept this, embrace this and utilize the other resources available to a campaign with piles of cash.
With some attention paid to creating raving fans who work on your behalf, properly handling the media and standing your ground when you make a statement, Romney can win the support of the “Chick-fil-A voters” who are just waiting for a cause to trumpet. Are you listening, Mitt?by